Presentation of Maison Briottet

Maison Briottet in a few figures

1836

Creation of our family business

6^éme

Generation of Briottet
in the company.

People in the
the team.

Bottle sizes
(from 5cl to 1.5l magnum)

3 Million euros

In sale.

65%

Of sales
exported.

liquors.

Fruit brandies

Fine spirits.

550 000

bottles produced
per year.

Countries in the world
where we are present.

A century-old brand

Originally, in 1836, Briottet was not yet called ‘Briottet’. It was a wine company owned by James Demontry, a political figure and vineyard owner in Chambolle-Musigny.

It wasn’t until the creation of Crème de Cassis in 1841 that the liqueur trend began. Indeed, before this date, the ‘Crème de Cassis’ product as we know it today did not exist. Before then, it was known as ratafia de cassis, a mixture of strong alcohol and blackcurrant juice. It was Auguste Denis Lagoutte who came up with the idea of macerating blackcurrant berries in neutral alcohol. Crème de cassis originated in Dijon. It became very popular, thanks in particular to the development of ‘blanc-cassis’. By the end of the 19th century, the liqueur business had grown to complement the activities of our wine house. These two activities were later taken over by Jules Theuriet.

Edmond Briottet joined the company at the beginning of the 20th century. He took over the business from his father-in-law Jules Theuriet. The wine and liqueur businesses coexisted for several decades.

In our photo gallery, you can see labels bearing the Theuriet brand, Edmond’s father-in-law’s name. On other labels, the two brands Theuriet-Briottet are associated. Then only the Edmond Briottet brand remains. Today, the Edmond Briottet brand is more than a century old.

In the 1940s, the wine business was discontinued. The liqueur business was sufficiently developed. From then on, efforts focused solely on Crème de Cassis and other liqueurs such as Guignolet.

For several decades now, the reputation of our company has been based on our first liqueur: Crème de Cassis. This can be explained by our history going back more than a century, and by know-how handed down from generation to generation.

A family story

Edmond Briottet is a long family history. Six generations have succeeded one another at the head of the family business:
Jules, Edmond, André, Jean, Gérard then Claire and Vincent.

The adventure began with James Demontry and his winery. But the family story began with Jules Theuriet. He was based at 12 Berlier street in Dijon, in what are now the company’s premises. Jules had a daughter called Juliette!

In 1897, Juliette Theuriet married Edmond Briottet. The company was then called ‘Maison E. Briottet-Theuriet’.

Edmond Briottet took over the business from his father-in-law and dropped the Theuriet name. He kept only ‘Edmond Briottet’ as his brand name.

For the record, Edmond’s real name was Antoine. He didn’t like his first name and called himself ‘Edmond’, which wasn’t even his middle name! But Edmond managed the business very well. The company survived both wars under his management.

André Briottet, the 3rd generation, continued the family adventure. Then Jean Briottet, his son, took over the family business. Jean is very involved in the Interprofession and works with his colleagues to defend Crème de Cassis.

Gérard Briottet, Jean’s son, also joined the company. He modernised the business, replacing the concrete and enamel vats with stainless steel vats. He bought the first bottling line in 1983. His father, Jean Briottet, was very worried about these heavy investments. But Gérard avoided a family tragedy by developing the commercial side of the business. In particular, he initiated international sales and exported Crème de Cassis outside France for the first time.

The latest generation is breaking new ground. They form a brother and sister duo. Vincent and Claire, Gérard’s children, joined the company in 2010. For 4 years, they held various positions within the company. Working alongside their father, they learned the production and administrative side of the business.

Vincent and Claire have been co-managing Briottet since 2014. They are committed to continuing the work of their forebears. Their ambition is to develop the business while preserving authenticity and traditional know-how.

In 2018, they were awarded the EPV label, a precious and demanding label from the French government that distinguishes companies with rare expertise. At the end of 2023, the label was renewed for a further 5 years.

In 2024, Vincent and Claire made a major investment in a new bottling line. They chose a French bottling line from a family business, the Perrier company, renowned the world over for the quality of its machines.

For over 10 years now, they have continued to develop new flavours, including the original Tonka Bean Liqueur, the exotic Pineapple Liqueur and the astonishing Dill Liqueur. The internationalisation of the Briottet brand is also continuing with new countries such as Australia, Costa Rica and Armenia.

Old labels photo gallery

Over the decades, our product ranges have evolved, as have our labels.
For over a century, we’ve been based in the heart of Dijon, at 12 rue Berlier.
We’ve modernised our factory and continue to do everything ourselves: maceration, production, bottling and ageing our Marcs de Bourgogne in oak barrels.

Old labels and posters

Les images présentes dans ces galeries sont la propriété exclusive de BRIOTTET. Aucune utilisation de ces images ne sera possible sans une demande motivée et précise à contact[@]briottet.fr. Cette demande n’aura pas à être motivée en cas de refus de notre part. Toute violation des droits d’auteur sur ces photos fera l’objet de poursuites.